Food giants cash in on ‘pet parents’ buying gourmet meals for ‘fur babies’
As historic inflation slams the U.S., consumers are flocking to bad beer and Walmart-brand cream cheese. But retailers have noted one shockingly recession-proof category: pricey pet food. “People are more willing to down trade for themselves than they are to down trade for their children,” Hunter Williams, partner at consulting firm Oliver Wyman, told FreightWaves….