Fleet telematics provider Samsara Inc. filed suit against rival Motive Technologies in federal court Wednesday, alleging Motive, formerly KeepTruckin, copied and used its proprietary technology, engaged in false and misleading advertising and created fictitious accounts to gain access to Samsara’s connected vehicle platforms.

In the 94-page lawsuit filed in the U.S. District Court for the District of Delaware, Samsara claims Motive, a dashcam and GPS provider, based much of its product line and its business strategy on “routinely stealing Samsara’s technologies and fraudulently accessing Samsara’s platforms,” the company said in a statement. 

Over a four-year period from 2018 to 2022, Samsara claims Motive employees covertly viewed Samsara’s dashboard, which the company describes as the “epicenter for all the data collection and reporting across all Samsara products — Fleet Telematics (VG Series), Fleet Safety Cameras (CM Series), and Asset Tracking” on its website.

Motive did not immediately respond to FreightWaves’ request seeking comment.

Samsara (NYSE: IOT), a developer of the connected operations cloud, was founded by Sanjit Biswas, the company’s CEO, and John Bicket, who serves as its CTO, in 2015. The two met as graduate students at the Massachusetts Institute of Technology. 

In a statement, Samsara claims it was forced to file suit against San Francisco-based Motive after more than a year of urging Motive’s leadership and board of directors “to cease their unlawful activities.” 

Samsara raised $805 million in its initial public offering in November 2021 after pricing shares at $23 each, the top of the proposed range. The company’s valuation is around $12 billion. 

San Francisco-based Samsara has more than 1,600 employees worldwide and has more than 20,000 customers in the energy, food and beverage, construction and manufacturing and transportation industries.

Samsara’s data platform applications offer video-based safety, vehicle telematics and apps and driver workflows. 

In a founders’ note about the lawsuit, Biswas and Bicket claim they discovered a comprehensive years-long campaign by Motive to copy Samsara, “from our patented technologies down to our company mission statement,” while investigating a third-party benchmark report, which was paid for by Motive, about its products in 2022. 

“Specifically, Motive’s senior management team, including its CEO Shoaib Makani did everything from creating Samsara customer accounts under fictitious names, to accessing our systems, to calling our support lines to solicit information about our platform.”

(Photo credit: Samsara)

The lawsuit includes a screenshot of video footage of a Samsara device claiming to show Makani and Jairam Ranganathan, Motive’s chief product officer, “studying Samsara’s products.” 

Motive is embattled in another legal fight against another safety and fleet technology provider Omnitracs, which filed suit against the telematics provider in October. The lawsuit centers on 11 patents Motive allegedly copied from Omnitracs.

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Click for more articles by Clarissa Hawes.

FreightWaves’ Noi Mahoney contributed to this report.

The post Tech battle: Samsara sues Motive Technologies for patent infringement, false advertising appeared first on FreightWaves.

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